Greenroom Card House
Madrid, Spain · Store design proposal
Green upper panels and timber framing coordinate wall displays with a central showcase.
- Planned floor area
- 220 m²
- Proposed wall bays
- 13
- Indicative program
- 10 weeks
The Brief at a Glance.
This proposal explores a 220 m² card retail format for the Madrid market. Green upper panels and timber framing coordinate wall displays with a central showcase. The brief prioritizes a coherent merchandise hierarchy, practical customer circulation and a fixture kit that can be maintained as the assortment changes.
- Project identity
- Greenroom Card House
- Industry
- Trading cards, collectibles and hobby retail
- Target market
- Madrid, Spain
- Timeline
- 10-week planning model; shipping and approvals confirmed separately
- Scope
- Store planning, modular display systems, drawings, specification review and installation handoff
- Design partner
- FOCUS Store Fixtures
Resolve Friction Before Adding Fixtures.
The proposed 220 m² floor area sets the planning boundary. Three operating risks shape the layout and cabinet decisions.
Keeping the main customer route clear around display islands
Map the customer action and staff response before fixing display positions.
Coordinating holder visibility with staff retrieval
Test visibility, handling and replenishment with actual merchandise.
Adapting display capacity without uncontrolled cabinet variants
Standardize inserts and record a repeatable changeover sequence.
CUSTOMER ROUTE
Entrance → Discover → Compare → Checkout
STAFF ROUTEReserve stock → Replenish → Retrieve → Handover
Operating-flow schematic · planning referenceUnified. Modular. Efficient.
One visual language
Coordinate frames, finishes, lighting and category labels. Keep card faces and grading labels more prominent than decorative detail.
13 proposed wall bays
Use repeatable bays with replaceable inserts for slabs, singles, sealed boxes and accessories. Confirm holder fit before defining capacity.
Design for daily handling
Separate browsing from replenishment. Keep reserve stock close to its selling position and rehearse retrieval and handover.
One Approval Chain, from Brief to Handoff.
The proposed program connects each step to an approval record. Actual timing follows scope, materials and destination logistics.
Brief & concept
Weeks 1–2Co-create the brief around site conditions, merchandise, operating risks and priorities.
Design & approval
Weeks 3–4Develop layout, elevations, holder-fit details and finish samples; approve a controlled revision.
Production & review
Weeks 5–8Fabricate against released drawings; check assembly, finish, access and agreed functions.
Delivery planning & handoff
Weeks 9–10Prepare coded packages, packing records and assembly information; confirm receiving and installation responsibilities.
Company process photography illustrates the workflow. Project-specific production, inspection and delivery records are agreed separately.
Define What the Project Receives.
Fixture System
Itemized wall bays, showcases, islands and counters, including agreed finishes and accessories.
Drawings & Specs
Approved plans, elevations, dimensions, holder-fit details, hardware selections and revision history.
Rollout Playbook
Module codes, substitution rules, packing labels, assembly sequence and site-specific quantities.
After-sales Support
Agreed care instructions, replacement-part identification and an issue-resolution contact route.
Set the Targets. Verify Them in Use.
The following design objectives for Greenroom Card House each have a defined validation method.
One approved fixture language
Compare the pilot bay, finish samples, labels and lighting against the visual standard.
Target for one release display
Time a staff trial with prepared stock and a defined module. Record staff count, scope and excluded activities.
Control the number of variants
Compare itemized quotations with identical scope. Track standard versus bespoke components; savings require a verified baseline.
Keep the Buyer’s Priorities Visible.
Prioritize a clear merchandise hierarchy, straightforward replenishment and a finish language that the store team can maintain.
Design brief priority · Greenroom Card House
Translate the operating brief into drawing details, sample checks and written acceptance requirements. Review the options with the team before releasing the fixture schedule.
Explore company visits and consultations →
Connect Design Intent with Delivery Detail.
End-to-End
Keep the brief, drawings, samples, inspections and handoff connected in one project record.
Manufacturing Coordination
Review wood, metal, finishing and assembly operations against the fixture schedule and current capacity.
Retail Know-how
Specify around merchandise visibility, customer reach, staff retrieval and changing assortments.
Global Delivery Planning
Confirm destination requirements, packing, receiving access and installation responsibilities.
Before the First Review.
Can this direction fit our site?
Provide a measured plan, merchandise schedule and destination requirements. The fixture mix and layout are adapted to the actual site and approval scope.
How are the targets verified?
Area, module counts and timing are planning inputs. Changeover and cost-efficiency targets require a sample, a defined operating test and comparable quotations.
What is needed for a quotation?
Reference Greenroom Card House, your target market and the image views you prefer. Quantities, drawings and commercial scope can then be developed together.
Explore the Product Details.
Secure Display · FOCUS-TCG-001
Graded Card Display Cabinets
Present encapsulated cards in orderly, illuminated rows with lockable access and a clear view of the card and grading label.
View System
Wall Systems · FOCUS-TCG-004
Card Shop Wall Display Systems
Build a coordinated perimeter with rows for slabs and singles, category signage and storage beneath the selling area.
View System
Floor Fixtures · FOCUS-TCG-005
Card Shop Island Display Fixtures
Create a central browsing destination with visible merchandise on multiple sides and a fixture height that preserves staff sightlines.
View SystemPlan Your Next Store with FOCUS.
Tell us how to reach you. We can discuss the design, scope and quotation inputs together.
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